# Google Analytics |  | **Google Analytics** is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. | |-|-| | | wikipedia:: [Google Analytics](https://en.wikipedia.org/wiki/Google_Analytics) | ## Google Analytics vs Google Tag Manager GA accounts contain Properties (which contain Views). GTM accounts contain Containers (which contain tags, triggers, and variables) Best practice is to name your GTM account after your company and the container after your domain name ## Related - [[Google Tag Manager]] - [[Google Marketing Platform]] - [[Google Ads]] ## Setup - Normally, you should setup Google Analytics with Google Tag Manager - Once you have both accounts, you can link Google Analytics with Google Tag Manager by configuring the Google tag in GTM to send data to your GA4 property ## Sources - [Google Analytics - Skillshop](https://skillshop.docebosaas.com/pages/23/google-analytics)