aliases:
tags:
- Type/Tech/Platform/Tool
- area/tech
- Type/Tech
publish: true
version: 1.1
dateCreated: 2023-03-04, 20:44
dateModified: 2025-01-01, 10:21
from:
- "[[Web Analytics]]"
- å
related:
- "[[Data Analytics]]"
contra:
to:
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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. |
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wikipedia:: Google Analytics |
GA accounts contain Properties (which contain Views).
GTM accounts contain Containers (which contain tags, triggers, and variables)
Best practice is to name your GTM account after your company and the container after your domain name