# Google Marketing Platform | ![img \|150](https://upload.wikimedia.org/wikipedia/commons/2/2d/Google_Marketing_Platform_logo.jpg) | **Google Marketing Platform** is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick's advertising services and Google's own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on the Internet. | |-|-| | | wikipedia:: [Google Marketing Platform](https://en.wikipedia.org/wiki/Google_Marketing_Platform) |