running experiments that test hypotheses about products, customers, and markets, rather than relying on elaborate upfront planning
what customers actually want—not what they say they want or what founders think they should want. This learning is validated through experiments and data, not assumptions
learning what customers actually want - quickly and efficiently Data
Innovation accounting
Traditional metrics often mislead startups. Innovation accounting is a system for measuring progress, setting up actionable metrics, and holding teams accountable for learning milestones rather than vanity metrics
Defining Startups and Entrepreneurs: Startups are not just small versions of large companies; they are institutions designed to create new products or services under conditions of extreme uncertainty. Entrepreneurship is a form of management that requires its own set of tools and approaches
The Need for a New Management Discipline: Traditional management techniques are insufficient for startups. The Lean Startup proposes a new discipline based on validated learning and scientific experimentation
Don't worry about revealing your idea or going public - not going to market is a bigger disadvantage than entering the market and validating your ideas and starting the learning process.
turn ideas into products (Build), measure how customers respond (Measure), and learn whether to pivot or persevere (Learn). This loop should be repeated rapidly and continuously
customer reactions are measured, and lessons are learned to inform the next iteration
Speeding Up the Loop: Techniques such as small batch sizes, just-in-time development, and continuous deployment help startups move through the Build-Measure-Learn cycle faster
Scaling Up: As startups find product/market fit, they must scale operations and refine their processes without losing their agility or focus on validated learning
Organizational Design: Applying Lean Startup principles at scale, including within large organizations, to foster innovation and adaptability
Sustainable Growth: Focus on long-term, sustainable growth by deeply understanding customer needs and avoiding the temptation to chase short-term gains