Evan Harmon - Memex

The Lean Startup

Vision, Steer, Accelerate

Confront environments of Uncertainty, Complexity with experimentation that can create validated learning:
Learning

  • validated learning
    • running experiments that test hypotheses about products, customers, and markets, rather than relying on elaborate upfront planning
      • what customers actually want—not what they say they want or what founders think they should want. This learning is validated through experiments and data, not assumptions
  • learning what customers actually want - quickly and efficiently
    Data
  • Innovation accounting
    • Traditional metrics often mislead startups. Innovation accounting is a system for measuring progress, setting up actionable metrics, and holding teams accountable for learning milestones rather than vanity metrics
  • Defining Startups and Entrepreneurs: Startups are not just small versions of large companies; they are institutions designed to create new products or services under conditions of extreme uncertainty. Entrepreneurship is a form of management that requires its own set of tools and approaches
  • The Need for a New Management Discipline: Traditional management techniques are insufficient for startups. The Lean Startup proposes a new discipline based on validated learning and scientific experimentation

Don't worry about revealing your idea or going public - not going to market is a bigger disadvantage than entering the market and validating your ideas and starting the learning process.

Build measure learn loop

  • turn ideas into products (Build), measure how customers respond (Measure), and learn whether to pivot or persevere (Learn). This loop should be repeated rapidly and continuously
    • customer reactions are measured, and lessons are learned to inform the next iteration
  • Speeding Up the Loop: Techniques such as small batch sizes, just-in-time development, and continuous deployment help startups move through the Build-Measure-Learn cycle faster
  • Scaling Up: As startups find product/market fit, they must scale operations and refine their processes without losing their agility or focus on validated learning
  • Organizational Design: Applying Lean Startup principles at scale, including within large organizations, to foster innovation and adaptability
  • Sustainable Growth: Focus on long-term, sustainable growth by deeply understanding customer needs and avoiding the temptation to chase short-term gains

Systems thinking

The Lean Startup
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The Lean Startup