# The Lean Startup [[Lean|Lean software development]] Lean manufacturing Eliminate waste [[Efficiency]] Prevent [[Overengineering]] or [[Premature Optimization]] [[Iterative and incremental development]] Vision, Steer, Accelerate Confront environments of [[Uncertainty]], [[Complexity]] with experimentation that can create validated learning: [[Learning]] - validated learning - running experiments that test hypotheses about products, customers, and markets, rather than relying on elaborate upfront planning - what customers actually want—not what they say they want or what founders think they should want. This learning is validated through experiments and data, not assumptions - learning what customers actually want - quickly and efficiently\ [[Data]] - Innovation accounting - Traditional metrics often mislead startups. Innovation accounting is a system for measuring progress, setting up actionable metrics, and holding teams accountable for learning milestones rather than vanity metrics [[Entrepreneurship]] [[Startup]] - Defining Startups and Entrepreneurs: Startups are not just small versions of large companies; they are institutions designed to create new products or services under conditions of extreme uncertainty. Entrepreneurship is a form of management that requires its own set of tools and approaches - The Need for a New Management Discipline: Traditional management techniques are insufficient for startups. The Lean Startup proposes a new discipline based on validated learning and scientific experimentation Don't worry about revealing your idea or going public - not going to market is a bigger disadvantage than entering the market and validating your ideas and starting the learning process. - [[Minimum Viable Product (MVP)]] - [[+CI CD|CI CD]] Build measure learn loop - turn ideas into products (Build), measure how customers respond (Measure), and learn whether to pivot or persevere (Learn). This loop should be repeated rapidly and continuously - customer reactions are measured, and lessons are learned to inform the next iteration - Speeding Up the Loop: Techniques such as small batch sizes, just-in-time development, and continuous deployment help startups move through the Build-Measure-Learn cycle faster - Scaling Up: As startups find product/market fit, they must scale operations and refine their processes without losing their agility or focus on validated learning - Organizational Design: Applying Lean Startup principles at scale, including within large organizations, to foster innovation and adaptability - Sustainable Growth: Focus on long-term, sustainable growth by deeply understanding customer needs and avoiding the temptation to chase short-term gains Systems thinking